Key Markets

Release Date
The Gist More blue missives of disgust and despair from the angriest men in the East Midlands. The Music Key Markets sees the welcome return of lead shouter Jason Williamson and laptop wizard Andrew Fearn. Having struck rolled gold with 2014’s Divide and Exit (Williamson has since been able to quit his job as a desk jockey), Key Markets delivers more invective and spite but with a humorous touch that confirms Williamson’s statement that “if it makes us laugh, then it’s probably an idea worth exploring”. Kicking off with “Live Tonight“ with its ironic Sleaford Mods chant and 1960’s Batman theme-aping bassline, the humour is prevalent with its references to Shakin’ Stevens and “Is that your auntie? What the fuck did you bring your auntie for?” line. The album continues with “No One’s Bothered” (“Alienation? No one’s bothered” being its apathetic mantra) and one of the key songs of the album, “Bronx in a Six” where Williamson breathlessly spits out f-bombs like there is no tomorrow whilst railing against an old boss. The theme of deeply personal attack is continued with “Cunt Make It Up” (Cunt as in couldn’t, a northern inflection of the word) wherein a leather-jacketed band from the Nottinghamshire suburbs who “look like Rocket From The Crypt” are mercilessly mocked for their ridiculousness. More general targets are attacked with gusto throughout the album and reflect the fact that the album was recorded before the egregious events of this year’s General Election. “Face To Faces” speaks of the fact “Nick Clegg wants another chance” and, most directly, references that tyrant in clown’s clothing Boris Johnson with its “Boris on a bike?/Quick, knock the cunt over” couplet. “In Quiet Streets” demonstrates that the duo are an equal opportunities abuser with its reference to Ed Miliband and that the “chirping cunt wants the country in tatters/They all do” and, most humorously, Blur’s rhythm section get it in the gullet via “Rupert Trousers” with the immortal lines “Idiots visit submerged villages in 200-pound wellies, spitting out fine cheese made by that tool from Blur/Even the drummer’s a fucking MP.” Even though the targets are mostly tangible, Key Markets partly differs from their previous work as it occasionally appears to be lyrically more fragmented most notably on the lyrically impenetrable “Tarantula Deadly Cargo” and “Arabia” with Eastern-sounding music accompanying what sounds almost like a tentative attempt at singing. However, the hatred and sheer exasperation of daily life clearly shines through be it with UK politics or simply M & S adverts featuring male-model David Gandy as witnessed on “Giddy On The Ciggies” (conclusively dismissed as a “ripped-up Tory cunt”). Key Markets is simply another excellent album from a duo who, by the use of hatred and humour, are cleverly articulating what any right-minded person in 2015 is essentially thinking. Listen to "Bronx In A Six" – breathless sweary invective. "In Quiet Streets" – one of the few songs that can reference both Ed Miliband and Cannon and Ball and still win.

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Sleaford Mods
Sleaford Mods
Harbinger Sound